Viktor Tsoy was a Soviet rock musician and lead singer of the band Kino, who died aged 28 in a car crash in Latvia. On the day of his death a fan wrote "Today Viktor Tsoy Died" on the wall of the building at the beginning of Krivoarbatsky Pereulok off the Arbat. Someone then added the reply of "Tsoy Lives" and thereafter more and more graffiti was added. At first the authorities tried to stop this, but the wall has now become a landmark. Kino fans still gather here and often leave broken cigarettes at the wall.

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