Ulitsa Kirova runs from Sovetskaya Ploschad (Soviet Square), where the St Elijah the Prophet Church stands, to the Vlasievskaya Tower. Half of this street, along with Deputatsky Pereulok, is a pedestrian zone and the main touristic street in Yaroslavl, with shops, places to eat and several souvenir stalls. Since 1937 it has borne the name of the Soviet Revolutionary Sergey Kirov, but before this it was known as Ulitsa Uglichskaya as it was the start of the road which leads to Uglich.